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Liquor Store/Exterminator/Car Wash

Nathan comes up with a way to sell alcohol to minors, helps an exterminator land a hotel contract and uses birds to draw customers to a car wash. (21:12)

IN SANTA CLARITA,CALIFORNIA,

AND EVERY DAY,HE DEALS WITH A PROBLEM

THAT HAS VEXEDLIQUOR STORE OWNERS FOR YEARS.

- WE ALWAYS HAVE TEENAGER

TRYING TO COMEAND BUY ALCOHOL.

WE ALWAYS REFUSE THE SALE.

- AS FAR AS I'M CONCERNED,

NO BUSINESS SHOULD EVER HAVE TOTURN AWAY A PAYING CUSTOMER,

SO I PAID NABIL A VISITTO HELP HIM OUT.

EVERY TIME YOU TURN AWAYA TEENAGER

WHO'S TRYING TO BUY ALCOHOL,YOU'RE LOSING A SALE.

- YES, BECAUSE THAT'SWHAT THE LAW IS.

- MM-HMM. SO, FROM NOW ON,YOU ALLOW THEM TO PURCHASE IT,

BUT THEY JUST CAN'T TAKE IT HOMEUNTIL THEY'RE 21.

THE MAIN REASONTEENAGERS WANT BOOZE

IS TO LOOK COOLTO THEIR FRIENDS,

SO IF NABIL LET MINORSPURCHASE ALCOHOL,

BUT THEN HELD ITIN A STORAGE LOCKER

UNTIL THEIR 21ST BIRTHDAY,BOUQUET PLAZA LIQUOR WOULD GAIN

A TON OF NEW UNDERAGE CUSTOMERS,WHO COULD THEN

BRAG TO THEIR FRIENDSTHAT THEY OWN BOOZE.

THE PLAN, INCREASE BUSINESSBY SELLING ALCOHOL TO MINORS.

- COULD BE POSSIBLE, BUTWHEN YOU GET CLOSE TO THAT AGE,

DEFINITELY, YOU DON'T WANTA VOUCHER THAT SAYS,

"OH, YES, I OWNCOUPLE BOTTLE OF LIQUOR,"

BUT WHERE THEY ARE?SO THEY WANT TO HAVE IT.

- WELL, NO OFFENSE,BUT, YOU KNOW, I'M A BIT CLOSER

TO MY TEENAGE YEARSTHAN YOU ARE,

SO I THINK I KNOWWHAT YOUTH THESE DAYS WANT.

- IF THEY GET THE HAPPINESSOF "YES, I HAVE IT,"

THAT WOULD BE GREAT.

- WITH NABIL ON BOARD,I CREATED SOME TAGS

THAT WOULD WORK LIKEA COAT CHECK SYSTEM FOR ALCOHOL.

SO MINORS COULD RECLAIMTHEIR BOOZE FROM STORAGE

ONCE THEY TURN 21.

NEXT, I HAD TO GETTHE WORD OUT TO YOUNG PEOPLE,

SO I ARRANGED A MEETING

WITH THE CHAIROF A LOCAL YOUTH LITTLE LEAGUE

IN THE HOPES OF LANDINGA SPONSORSHIP DEAL.

- YOU SERIOUSLY ARE TALKINGABOUT PUTTING A BANNER

THAT SAYS,"WE SELL LIQUOR TO MINORS"?

- THESE MINORS DON'TACTUALLY GET TO TAKE HOME

THE ALCOHOLTILL THEY'RE 21.

- WELL, I DO UNDERSTAND IT,BUT I'M NOT SURE THAT I AGREE

WITH TYING THATUP TO OUR LITTLE LEAGUE.

DO YOU UNDERSTANDWHAT I'M SAYING?

- I DON'T KNOWIF THIS HELPS IN ANY WAY,

BUT WE'D ALSO BE WILLINGTO OFFER A FREE BOTTLE OF GIN

TO EVERY KID IN THE LEAGUE.

- NO, I'M SORRY.

- THANK YOUFOR YOUR TIME, THEN.

- WELL, THANK YOUFOR YOUR OFFER.

- YEAH.- I'M SURE IT'LL WORK OUT.

OH, NO.- WHAT?

- WHAT IS THIS FOR?- THIS--

- WHAT IS THIS FOR?

- [muttering]- OH, NO, NO, NO.

NO, NO.THANK YOU VERY MUCH, THOUGH.

- ARE YOU--- LET ME SHOW YOU OUT.

- NO, NO, ARE YOU SURE?- YEAH, YEAH. WE'RE DONE.

- WITH SPONSORSHIPOFF THE TABLE,

I NEEDED A DIFFERENT WAYTO REACH THE YOUTH MARKET,

SO I HIRED A TEEN ACTORTO POSE AS A STUDENT

TO GET THE WORD SPREADINGAT A LOCAL HIGH SCHOOL.

SO RIGHT OFF THE BAT,YOU KNOW, BEFORE YOU TALK

ABOUT THE LIQUOR STOREOR ANYTHING,

YOU GOT TO ESTABLISHA RAPPORT

SO THE TEENS YOU'RE TALKING TOTHINK YOU'RE COOL.

- OKAY.- SO MAYBE TALK ABOUT

HOW SCHOOL SUCKS, YOU KNOW,OR A BIT

ABOUT HOW THE INTERNET'SAWESOME OR SOMETHING.

AND THROW INSOME SWEAR WORDS TOO.

SO TRY THAT.

- HEY, MAN, WHAT'S UP?

HEY, DUDE, THAT INTERNETTHESE DAYS IS SO DOPE.

MAN, SCHOOL SUCKS, DUDE.

YOU CAN JUST GOON THE STINKING INTERNET.

- WITH CONNOR TRAINED,I GAVE HIM A BACKWARDS HAT

AND SUNGLASSESSO HE WOULD LOOK COOLER.

THEN I SENT HIMONTO SCHOOL PROPERTY

TO BEGIN SPREADING THE WORD.

- SO HOW ABOUT THAT INTERNET,MAN? WHAT'S UP?

OH, THE TEACHER SUCKS, BUTTHE INTERNET RULES, YOU KNOW?

SO, ANYWAYS,I GOT THIS COOL TIP.

THERE'S THIS LIQUOR STOREDOWN THE BLOCK.

IT'S CALLEDBOUQUET PLAZA LIQUOR STORE,

AND IT SELLS ALCOHOLTO MINORS.

OKAY, I GOT TO GOBACK TO SKIPPING CLASS.

- WITH CONNOR WORKINGTHE SCHOOL,

I HEADEDBACK TO BOUQUET PLAZA,

READY TO RECEIVEOUR UNDERAGE CUSTOMERS,

AND WITHIN MINUTES,THEY BEGAN TO ARRIVE.

- DID YOU READTHE SIGN OUTSIDE?

THAT'S--DID YOU--- THAT'S REAL?

- YEAH.- YEAH, YEAH. YOU CAN

GO GRAB SOME IF YOU WANT.- YOU WANT TO GO AHEAD

AND GRAB YOURSELFSOME ALCOHOL OR SOMETHING?

- [laughs]

I MEAN, I GUESS SO.[laughs]

- LOOK WHAT YOU GOT, HUH?- LOOK AT THAT.

- 40 OUNCE.- OH, THAT'S HUGE, BUDDY.

- HIGH LIFE, AWESOME.- YOU'RE GONNA START HEAVY,

DON'T YOU?- YEAH.

[laughter]

- SO YOU OWN THIS NOW.- YEAH, IT'S TIGHT.

- PRETTY SWEET.AH, AH, NOT SO CLOSE.

YOU GET A CLAIM CHECK,SO YOU'RE ALLOWED TO COME BACK

AND CLAIM IT WHEN YOU'RE 21.

- YEAH, BUT--[laughs]

I WANT IT FOR RIGHT NOW.I DON'T WANT IT TWO YEARS LATER.

- WITH NO REFUNDS ALLOWED,THE MINORS HAD NO OTHER OPTION

BUT TO FILL OUT THE CLAIM CHECK,ALLOWING THEM TO OWN ALCOHOL

WITHOUT THE CONSEQUENCESOF CONSUMING IT.

- WHAT YOU'RE DOING IS WEAK.THAT SUCKS.

- IT'S COOL AND LEGAL.

BREAKING THE LAWIS NEVER COOL.

- SEEMS LIKE A WASTEOF MONEY TO ME.

- MY PLAN WAS WORKING,AND NABIL WAS NOW ABLE

TO SELL TO A WHOLE NEW TYPEOF CUSTOMER.

- WHY DID I EVENJUST PAY FOR THIS?

- BECAUSE YOU'RE ALLOWEDTO OWN THE ALCOHOL.

- OKAY, WELL, I DON'T WANTTO OWN THE ALCOHOL.

I WANT THE ALCOHOL.

- KNOWING THAT SOME TEENSWOULDN'T BE SATISFIED

LEAVING EMPTY-HANDED,I HAD A CORNER OF NABIL'S STORE

CONVERTED TO LOOKLIKE A COOL BASEMENT

SO MINORS COULD TAKE PHOTOSWITH THEIR ALCOHOL,

BEFORE IT GOES INTO STORAGE,

THAT WOULD HELP THEMBRAG TO THEIR FRIENDS.

IT FELT GREATTO MAKE YOUNG PEOPLE HAPPY

WHILE TEACHING THEMABOUT RESPONSIBLE DRINKING.

SO AFTER CLOSING UPFOR THE NIGHT,

IT BROKE MY HEARTTHAT I HAD TO GIVE NABIL

SOME TERRIBLE NEWS.

I LOOKED INTO IT,AND IT TURNS OUT

THAT WHAT WE WERE DOINGWAS EXTREMELY ILLEGAL,

AND YOU KNOW,I GOT TO LOOK OUT FOR MYSELF.

I'M SORRY.

- GOOD EVENING, SIR.

- YES?- ARE YOU THE OWNER

OF THIS BUSINESS?- YES, SIR. HI.

- I'M AFRAID I'M GONNA HAVE TOPLACE YOU UNDER ARREST.

- WHY? WHAT'S GOING ON, SIR?HOW AM I--

- FOR DOING GOOD BUSINESS!

[dance music]

[laughs]

- YOU'RE NOT IN TROUBLE AT ALL,I WAS JOKING.

- SO REALLY?IT DOES WORK OUT?

- YEAH, IT'S NOT ILLEGAL.

- OKAY.- I MEAN, HE'S NOT A REAL COP,

HE'S A STRIPPER, YEAH.- THAT'S OKAY.

BUT TO BRINGA STRIPPER TO A BUSINESSMAN,

IT'S NOT A REALLYGOOD IDEA, NO.

- OH, YOU DON'T LIKE IT?

[music stops]- NOT AT ALL. LIKE, OKAY--

- WELL, IT WAS A JOKE,YOU KNOW,

LIKE, YOU THOUGHT HE WAS A COP.YOU KNOW?

- THAT'S WHAT I'M SAYING,EVEN IF IT'S GONNA BE A JOKE,

NATHAN, TO BRING A BUSINESSMAN,BRING HIM, LIKE, STRIPPER--

A GUY STRIPPER, IT'S NOT REALLYGONNA BE THE COOL THING TO HAVE.

- ALL RIGHT.

AND THE MANAGEROF BUGS "A" TO "Z,"

A PEST-CONTROL COMPANY

BASED OUT OF WOODLAND HILLS,CALIFORNIA,

AND HE'S DESPERATETO EXPAND HIS BUSINESS

BEYOND THE RESIDENTIALHOMES HE NORMALLY SERVICES.

- IT'D BE GREAT IF, I MEAN,WE LAND ANY KIND OF HOTEL WORK.

- JAVIER WANTED A CONTRACTWITH A MAJOR HOTEL,

AND I HAD THE PERFECT METHODTO WIN HIM THAT DEAL.

RATHER THAN MAKING ITLOOK LIKE THE HOTEL HAS

AN EXTERMINATOR VISITING,WHY DON'T YOU INSTEAD

MAKE IT LOOK LIKE THE HOTELIS WINNING AN AWARD?

- RIGHT.

- EVERY HOTEL'S GREATEST FEAR ISHAVING TO HIRE AN EXTERMINATOR,

BECAUSE THEIR ARRIVALIS BASICALLY AN ANNOUNCEMENT

THAT THE HOTEL HAS PESTS,

SO IF JAVIER COULD DISGUISEHIS PURPOSE

TO MAKE IT LOOK LIKE HE'S THERETO GIVE THE HOTEL AN AWARD,

HE'D NOT ONLY DELIGHT GUESTS,

BUT SURELY WIN A CONTRACTWITH THE HOTEL

THAT WANTS TO KEEPTHEIR PEST PROBLEM A SECRET.

- NOW, HOW--I MEAN,DO I SHOW UP WITH--

I MEAN, I JUST--I-I--AS FAR AS, I MEAN--

- IF CUSTOMERS SEE YOUCOMING IN,

THEY'RE ACTUALLYGONNA BE LIKE,

"OH, THIS HOTELIS REALLY GOOD,"

YOU KNOW, RATHER THAN SEEINGAN EXTERMINATOR

AND BEING LIKE,"OH, THIS HOTEL IS NOT SO GOOD."

- [laughs]YOU'VE DONE THIS BEFORE.

YOU KNOW,YOU'RE A BUSINESS MAJOR.

I MEAN, WHAT'S THE WORSTTHAT'S GONNA HAPPEN?

- JAVIER WAS ON BOARDWITH THE CONCEPT.

SO, TO SELL THIS TO A HOTEL,I NEEDED TO SHOW THEM

EXACTLY HOW THE SYSTEMWOULD WORK,

SO I HAD ONE OF JAVIER'SSERVICE VANS REWRAPPED

TO LOOK LIKE A DELIVERY VEHICLEFOR THE HOTEL EXCELLENCE AWARDS,

A VERY PRESTIGIOUS ORGANIZATIONTHAT I MADE UP.

THEN JAVIER AND I WORKEDTO DEVELOP A DISCREET METHOD

FOR EXTERMINATINGEVERY ROOM IN A HOTEL.

LIKE, SOME SORT OF SECRET...- A COMPARTMENT

OR OR AN OPENING.- COMPARTMENT THAT OPENS UP.

WITH THE SYSTEM NOW IN PLACE,I GOT PERMISSION

FROM THE HISTORIC MAYFAIR HOTELTO SHOOT A DEMONSTRATION VIDEO

OF OUR METHOD THAT WE COULD THENPRESENT TO THEIR MANAGEMENT.

IT BEGINS BY ARRIVINGIN OUR COVERT VEHICLE,

THEN REMOVING WHAT LOOKSLIKE A LARGE TROPHY

THAT'S BEING AWARDEDTO THE HOTEL.

THIS SERVES A DUAL PURPOSEOF BOTH GETTING

OUR EQUIPMENT INSIDE,AND IMPRESSING GUESTS,

AS THEY SEE THAT THEY'RECURRENTLY RESIDING IN THE HOTEL

WITH THE LEAST AMOUNTOF BEDBUGS.

- WITH THE LEAST BEDBUGS?- YEAH.

- SO IT'S A POSSIBILITYOF SOME BEING THERE.

- WE'RE JUST DELIVERINGTHE AWARD,

WE DON'T KNOW.- OH, OKAY.

- THEN, WE MAKE OUR WAYINTO THE PRIVATE BACK OFFICES

WHERE WE CAN SAFELY REMOVEALL OUR GEAR

WITHOUT ANYONE SEEING.

ONCE THAT'S DONE,WE CONVERT OUR AWARDS TABLE

INTO A CUSTOM-DESIGNEDMAID CART,

AND I CHANGE MY OUTFITTO LOOK NATURAL PUSHING IT.

THE HOLLOWED-OUT INTERIORTHEN ALLOWS JAVIER TO TRAVEL

FROM ROOM TO ROOMWITHOUT DRAWING ANY SUSPICION

FROM HOTEL GUESTS.

[beeps]YOU OKAY IN THERE?

- YEAH.

- WHEN WE GETTO AN INFESTED ROOM,

THE CART BLOCKS THE DOORWAYAND JAVIER IS ABLE

TO SNEAK OUTWITHOUT ANYONE SEEING.

A QUICK HANDOFF OF THE VACUUMTHEN GETS OUR EQUIPMENT INSIDE,

AND JAVIER CAN GET TO WORK

SPRAYING DOWNTHE PEST-RIDDEN AREAS.

ALTHOUGH WE DIDN'TFIND ANY IN THIS HOTEL,

JAVIER TOLD ME HE OFTENENCOUNTERS MATTRESSES

THAT GET SO INFESTEDWITH BEDBUGS

THEY HAVE TO BE THROWN OUT.

SO I ALSO WANTED TO SHOWTHE HOTEL MANAGER

THAT WE HAD A METHODTO SECRETLY DISPOSE OF ONE

WITHOUT GUESTS THINKINGANYTHING FISHY WAS GOING ON,

AND SINCE THE MAYFAIR CATEREDTO A LOT OF ASIAN CLIENTELE,

THE PERFECT COVERWAS OBVIOUS.

IN THE GUISEOF AN IMPROMPTU CELEBRATION,

WE WERE ABLE TO TAKEA MATTRESS

STRAIGHT THROUGH THE LOBBY,AND ONCE OUTSIDE,

ALL IT TOOK WAS A QUICKIDENTITY CHANGEOVER

TO KEEP EVERYTHINGLOOKING NORMAL TO ONLOOKERS.

THEN, IN THE BLINK OF AN EYE,WE'RE GONE,

WITHOUT ANYONE EVER KNOWING

THE HOTEL HAD A PROBLEMWITH PESTS.

SO LATER THAT WEEK,I WAS HOPEFUL OUR SALES VIDEO

WOULD BE ENOUGH TO WIN OVERTHE MAYFAIR MANAGER,

MIKE SCHOEFFIN.

- UNDERNEATH THAT DRAGONIS OUR MATTRESS

THAT WAS COVERED WITH BEDBUGS,INFESTED WITH BEDBUGS.

- AND YOU CAN SEE WE'VE BEENDEVELOPING A NEW METHOD

OF SPRAYING THE PUBLIC AREASUSING A BLIND MAN'S CANE.

SO TO GUESTS,IT JUST LOOKS LIKE,

"OH, THERE'S A BLIND MANSTUMBLING AROUND THE LOBBY."

- RIGHT.- SO THAT'S WHAT WE'RE ABOUT.

- AND ONCE OUR SALES VIDEOWAS DONE,

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