Whitney Wolfe - Creating Social Change on Bumble

September 29, 2015 - Whitney Wolfe 09/29/2015 Views: 21,800

Bumble founder and CEO Whitney Wolfe talks about leveling the playing field between men and women in the online dating world. (4:50)

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MY GUEST TONIGHT IS THECO-FOUNDER TINDER AND IS

NOW THE FOUNDER AND C.E.O. OFTHE DATING APP BUMBLE.

PLEASE WELCOME WHITNEY WOLFE!

>> HI.

>> Trevor: HI.

I SAID HI FIRST.

>> Trevor: GLAD YOU DID.

I DIDN'T KNOW HOW THIS WORKS.

DO I WAIT, I DO INITIATE?

>> I WAS A LITTLE EAGER, I HAD24 HOURS, BUT I FIGURE WE ONLY

HAVE A COUPLE OF MINUTES NOW.

>> Trevor: ONLY HAVE A COUPLEOF MINUTES?

>> YEAH.

>> Trevor: LET'S MAKE IT WORK.

THANK YOU FOR COMING.

>> THANK YOU FOR HAVING ME.

>> Trevor: BUMBLE, THIS ISCRAZY.

A LOT OF THE STAFF USED TINDERAND THEN BUMBLE AND THEY WOMEN

WERE LIKE, I LOVE BUMBLE MORE.

BUMBLE IS AN APP WHERE THEWOMAN HAS TO MAKE THE FIRST

MOVE.

SO YOU BOTH HAVE TO LIKE EACHOTHER.

>> YES, IF YOU BOTH LIKE EACHOTHER, YOU BECOME A CONNECTION

AND THE WOMAN HAS 24 HOURS TOSAY SOMETHING, UNLESS YOU ARE

LOOKING FOR SAME-SEX CONNECTIONSAND IN THAT CASE EITHER ONE CAN

MAKE THE MOVE.

>> Trevor: GUYS, WE DOESN'TDON'T CARE.

WE DON'T NEED ANYONE TOINITIATE.

THIS IS INTERESTING, THE WOMANHAS TO MAKE THE FIRST MOVE.

>> YES.

>> Trevor: WHY?

THE CURRENT LANDSCAPE OFDATING, ALL THE EXPECTATION IS

ON THE MAN TO MAKE THE FIRSTMOVE.

THAT'S BROKEN.

WHAT IF YOU'RE SHY, NERVOUS,TIRED OF DOING THAT?

ON THE CONTRARY, WOMEN AREEXPECTED TO SIT ON THEIR HANDS.

SO I CAN WALK OUT OF A BOARDMEETING OR I CAN, YOU KNOW,

LEAVE ANY TYPE OF EXCITING, YOUKNOW, UNIQUE EXPERIENCE,

TRAVELING, DOING WHATEVERINDEPENDENTLY, BUT I'M NOT

ALLOWED TO TEXT A GUY FIRST.

>> Trevor: YOU CAN, BUT YOUSHOULDN'T.

(LAUGHTER)

>> EXACTLY.

THAT'S THE POINT.

THAT'S THE ISSUE.

WE WANTED TO SOLVE THAT.

>> Trevor: I SAW YOU SAY THATBUMBLE IS NOT JUST AN APP, IT'S

A MOVEMENT.

>> WE WOULD LIKE IT TO BE AMOVEMENT.

>> Trevor: WHAT IS THEMOVEMENT?

>> WE WANT EVERY SINGLECONNECTION TO START CONFIDENTLY.

SO IF WE CAN CONNECT YOU IN ACONFIDENT WAY, BOTH FOR THE MAN

AND THE WOMAN, WE THINK THAT'SGOING TO ACTUALLY HAVE

SIGNIFICANT SOCIAL CHANGE ANDPUSH SOCIAL CHANGE IN A REAL

WAY.

IT WILL EMPOWER THE WOMAN, TAKETHE PRESSURE OFF THE MAN AND

CREATE A SIGNIFICANT SHIFT WE'REWAITING FOR.

>> Trevor: DEVIL'S ADVOCATE.

WE'RE LOOKING FOR EQUALITY.

LET'S GO FOR AN APP WHERE GUYSAREN'T SENDING OUT CREEPY

MESSAGES AND THE WOMAN MAKES THEFIRST MOVE.

THAT'S GREAT.

BUT WHY DOESN'T THE GUY DO IT INA NICER WAY.

WHY COULDN'T THERE BE A FILTER?

WHY DO YOU DECIDE TO GO TO THE24-HOUR THING FOR LADIES.

>> WE'RE LOOKING FOR EQUALITY.

WE'RE NOT TRYING TO PUT WOMENABOVE MEN, AND WE'RE NOT TRYING

TO MEN BELOW WOMEN.

WE'RE LOOKING AT REAL-LIFESCENARIOS.

RIGHT NOW THE REAL LIFE WORLDDOES NOT SAY MEN AND WOMEN ARE

EQUAL IN DATING, THEY'RE JUSTNOT.

BY GIVING THE WOMAN A SLIGHTBOOST UP, BE CONFIDENT, MAKE THE

FIRST MOVE, AND TAKING THEPRESSURE AWAY FROM THE MAN JUST

FOR THE FIRST STEP, WE FEEL LIKEIT'S EVENING IT OUT A BIT.

>> Trevor: I LIKE TAKING THEPRESSURE OFF THE MAN.

I GENUINELY DO.

A LOT OF GUYS WON'T ADMIT HOWHARD IT IS TO APPROACH A WOMAN.

A LOT OF GUYS WON'T.

AS A GUY, YOU ALWAYS THINK, ITLOOKS EASY IN THE MOVIES.

YOU JUST SAY, CAN I BUY YOU ADRINK?

AND THEN, IN REAL LIFE, THEYSAY, NO.

AND THEN, AFTER THAT, YOU DON'TKNOW WHERE TO GO FROM THERE.

BUT THEN, NOW, LIKE, I KNOW IJUST HAVE TO MAKE A PROFILE,

RIGHT?

>> I THINK IF YOU ASK SOMEONE IFTHEY WANTED A DRINK, THEY'D

MAYBE SAY YES TO YOU.

>> Trevor: OH YOU WOULD THINKTHESE THINGS, BUT -- SO IF I WAS

SET UG UP A PROFILE ON BUMBLE,WHAT WORKS WELL?

I DON'T KNOW WHAT GOES IN APROFILE.

WHEN PEOPLE HAVE A PICTURE OF AFRIEND, I DON'T KNOW WHO THEY

ARE IN THE PICTURE.

>> SO THAT'S THE NEXT INVENTION,HOW TO DETERMINE WHO --

>> Trevor: THE PERSON IS.

>> YES.

IN THE MEANTIME, I LOOKED ATYOUR INSTAGRAM AND YOU HAVE SOME

PRETTY STRONG SELFIES.

>> Trevor: THANK YOU.

>> I'D GO WITH THOSE, BUT TIPSFOR THE REST OF THE USERS,

DEFINITELY, IF YOU'RE GOING TODO A BIG GROUP SHOT, WHERE'S

WALDO, LET'S USE ONE OFYOURSELF AS WELL IN THE OTHER

PHOTO AND SHOWCASE YOURSELF, BEYOURSELF.

>> Trevor: BE OUT THERE,YOURSELF, BUT MOST IMPORTANTLY,

LET THE LADIES MAKE THE FIRSTMOVE.

>> BE CONFIDENT.

>> Trevor: CONFIDENT, AND YETNOT ARROGANT.

>> INDEED.

>> Trevor: BUMBLE.

I'M GOING TO JOIN IT.

>> ARE YOU REALLY?

>> Trevor: NO, I WON'T.