The Best Burger in Los Angeles

  • Season 1 , Ep 6
  • 04/04/2013
  • Views: 5,830

Nathan and Gustavo Munoz, the owner of LA Burger, take to the radio to announce the restaurant's risky new promotion. (2:57)

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AND HE HASTHE BEST BURGER IN TOWN.

- I HAVE THE BEST BURGERSIN L.A.

- SO I PAID HIM A VISITWITH A WAY

TO GET EVERYONETO TRY HIS BURGER.

MY PLAN WAS A GUARANTEE:TRY THE BURGER,

AND IF YOU DON'T THINKIT'S THE BEST IN L.A.,

GUSTAVO WILL GIVE YOU$100 CASH OF HIS OWN MONEY.

- I DON'T KNOW.

- IT IS THE BEST, RIGHT?- IT'S THE BEST.

- OKAY, GREAT.SO THEN WHAT'S THE PROBLEM?

- WELL,I'M WORRIED ABOUT THE--

- UNLESS YOUR BURGERISN'T THE BEST.

- UH, WELL, UM--

- WAIT,IS YOUR BURGER THE BEST?

- OF COURSE,IT'S THE BEST.

- 'CAUSE NO BURGER PLACEHAS EVER MADE A CLAIM LIKE THIS,

BUT YOU CAN,'CAUSE YOU'RE THE BEST.

- WELL,IT SOUNDS GOOD.

- YEAH- IT SOUNDS GOOD.

- GUSTAVO AGREED TO PUT UPHIS OWN CASH FOR THE PROMOTION,

AND IT WASSUCH AN AMAZING OFFER,

THAT I WAS EASILY ABLETO LAND US

ON L.A.'S MOST LISTENED-TOMORNING RADIO SHOW.

- [radio announcer]95.5 KLOS.

- COME OVER,TRY OUR--OUR BURGERS.

IF YOU DON'T LIKE IT,IT'S GONNA BE $100 BILL.

- WOW, THAT'S IMPRESSIVE.- THAT'S--

THAT'S A LOT OF BALLS,GUSTAVO...

- YEAH.- 100 BUCKS, 'CAUSE I MEAN,

AREN'T YOU--I MEAN,WHEN'S THIS PROMOTION HAPPENING?

- IT'S GONNA HAPPEN TODAY AT--- TODAY?

- YEAH.- I CAN'T WAIT TO HEAR

HOW IT TURNS OUT. OKAY.- ALL FAITH, ALL RIGHT.

- AND I TRUST HIM,

BECAUSE I HAVEN'T ACTUALLYTRIED THE BURGER.

I DON'T EAT RED MEATRIGHT NOW.

- WHAT?- WHAT?

- SO I MEAN,WHEN HE SAYS IT'S THE BEST,

I--YOU KNOW,I BELIEVE THAT IT'S THE BEST.

- OKAY.- CAN I ASK,

HOW MANY PEOPLEARE LISTENING RIGHT NOW?

both: MILLIONS.- MILLIONS?

- YEAH.- MILLIONS OF PEOPLE

ARE LISTENING TO THIS RIGHT NOW,GUSTAVO.

- THAT'S CRAZY.- YEAH, THAT IS.

- LET'S GO TO FREDDYON LINE TWO.

HELLO, FREDDY. WHAT DO YOU THINKOF THIS PROMOTIONAL IDEA

THAT L.A. BURGER'STHROWING ON.

- I THINKIT'S A TERRIBLE IDEA.

LET ME TELL YOU MY BACKGROUND,FIRST OF ALL--

- WELL, I--WHO CARESABOUT YOUR BACKGROUND, FREDDY?

[laughter]ALL RIGHT, NEXT CALLER, PLEASE.

- STEVE ON LINE TWO.HELLO, STEVE.

WHAT DO YOU THINKOF THIS IDEA?

- WELL, I ADMIRE, YOU KNOW,HIM STANDING BY HIS PRODUCT,

BUT I THINKTHAT SOMEBODY CAN BE DISHONEST

AND LIE ABOUT THE BURGER.THEY CAN JUST SAY, "YOU KNOW,

I'VE HAD OTHER BURGERSI THINK ARE BETTER."

- I COULD SEE THAT GUSTAVOWAS GETTING NERVOUS

DURING THE RADIO SHOW,

SO AFTER,I HAD A TALK WITH HIM.

- SO I SAW YOU WEREA LITTLE BIT NERVOUS IN THERE.

- UM, A LITTLE.[chuckles]

- WELL, I DON'T WANT THIS TO BEA STRESSFUL EXPERIENCE FOR YOU,

SO I'LL TELL YOU WHAT,EVEN THOUGH IT'S UNLIKELY

I THINK PEOPLEWILL CLAIM THE $100,

I'LL PERSONALLY PUT UPMY OWN MONEY IF THEY DO,

BUT IT'S ONLY BECAUSEI TRUST YOU

WHEN YOU SAY IT'S THE BEST.IT IS THE BEST, RIGHT?

- IT IS THE BEST, YES.

- SO WE WON'TBE PAYING A LOT.

- WE'RE NOT GONNA PAYTHAT MUCH MONEY...AT ALL.

- OKAY, SO NO RISK ON YOU,IT'S ALL ON ME.

both: [laugh]

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