Eugene Mirman - Facebook Ads Pt. 2

Eugene Mirman: An Evening of Comedy in a Fake Underground Laboratory Season 1, Ep 101 12/14/2012 Views: 3,040

After Facebook baffles him with its supposedly targeted advertising, Eugene Mirman decides to take out some ads of his own. (2:21)

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"HOW DOES IT WORK?"

SO WHAT I DECIDED TO DO

IS THAT I BOUGHTA BUNCH OF FACEBOOK ADS.

I DIRECTED THEMAT DIFFERENT GROUPS OF PEOPLE.

EACH ONE COSTSAROUND $15, $20.

IT WAS SEEN BY ABOUT 3,000TO 5,000 PEOPLE EACH,

BUT ONLY GOT, LIKE, EIGHT,TEN CLICKS.

SO THESE ARE THE ADSTHAT I TOOK OUT.

"NO MORE SAD FACE!

YOUR PROBLEMS ARE DUMB.CLICK HERE TO AGREE!"

I DIRECTED THAT AT PEOPLEIN BROOKLYN, NEW YORK,

18 TO 19 YEARS OLD,

WHO LIKE WILCOAND BELLE AND SEBASTIAN.

"DO YOU LIKE HOCKEY?

GET A 20% DISCOUNT ON HOOKERSWHEN YOU'RE IN SPAIN!"

I DIRECTED THAT AT PEOPLEIN QUEBEC, 35 TO 40,

WHO LIKE HOCKEYAND BELLE AND SEBASTIAN.

"STOP FEELING WEIRD.

"DO YOU HATE MAKING EYE CONTACTWITH DISABLED PEOPLE?

CLICK HERETO START LOVING IT!"

THIS IS THE LAST ADI TOOK OUT.

"'YOU TRIED TO KISS ME!'IS WHAT I'LL TELL THE POLICE

UNLESS YOU CLICK HEREAND GIVE ME $40!"

I DIRECTED THAT, OF COURSE,AT MEN 52 TO 55

IN SAUDI ARABIA...

WHO LIKE BEVERLY HILLS COPAND CONTRA DANCING.

ESTIMATED REACH--FEWER THAN 20.

SO, LIKE, TEN PEOPLE.

BUT THE AD GOT SEEN, LIKE--

I DON'T KNOW,LIKE, 3,000 TIMES,

WHICH MEANS 10 PEOPLE SAW IT,LIKE, 300 TIMES EACH.

SO NO MATTER HOW MUCHTHEY WERE, LIKE,

DISLIKE, REPETITIVE--

NO. "YOU TRIED TO KISS ME!"

DISLIKE!"YOU TRIED TO KISS ME!

"I KNOW YOU HAVE $40."

THANK YOU ALL SO VERY...

VERY, VERY MUCH.

YOU ARE THE BEST!

THANK YOU!

WE DID IT, TEAM.

WE DID IT.

GOOD NIGHT, AMERICA.GOOD NIGHT, SAN FRANCISCO.

GOOD NIGHT,FOREIGN COUNTRIES

WITH DISTRIBUTIONFROM COMEDY CENTRAL.

I WILL NOW LEAVE ENERGETICALLYTO MATCH YOUR ENERGY!

YEAH!YEAH!