Billy's Deli & Cafe

  • Season 1 , Ep 3
  • 03/14/2013
  • Views: 6,324

Nathan advises Billy's Deli & Cafe to encourage customers to use its public restroom and then advertise to them once they are in the stall. (3:32)

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IN AN AREAWHERE BATHROOMS ARE SCARCE,

BILLY'S HAS AN OPPORTUNITYTO ATTRACT

A SLEW OF BATHROOM-GOERSTHAT CAN THEN BE CONVERTED

TO CUSTOMERS.

ONCE THEY USE THE BATHROOM,

THEN WE SELL THEMON EATING HERE.

- MM-HMM.

- YOU GUYS COULD BECOME

THE NEIGHBORHOOD TOILET.

- YEAH, I GUESSIT'S GOOD IDEA.

- AND WHERE BETTER TO MARKETTO THEM

THAN WHERE WE HAVE THEIRCOMPLETE, UNDIVIDED ATTENTION?

WE PUT TOGETHERA SHORT COMMERCIAL

FEATURING GLORIA,

AND ONCE IT WAS DONE,

I INSTALLEDMOTION-ACTIVATED MONITORS

IN EVERY BATHROOM STALLAND URINAL AT BILLY'S.

WITH THE AD IN PLACE,

IT WAS TIMETO START SPREADING THE WORD

THAT BILLY'S BATHROOMSWERE FOR EVERYONE.

THE WINDOW SIGNS WOULD WORKGREAT FOR PASSERS-BY,

BUT I ALSO WANTEDTO SPREAD AWARENESS

TO OTHER BUSINESSESIN THE AREA.

SO IF YOU HAVE ANY CUSTOMERSTHAT NEED TO USE THE BATHROOM,

YOU CAN SEND THEMTO BILLY'S DOWN THE BLOCK.

- OH, OKAY.

- NOW I WAS READYTO CONVINCE PEOPLE

WHO CAME FOR THE BATHROOM

TO STAY FOR THE FOOD.

HI, THERE.

ARE YOU HERETO USE THE BATHROOM?

OH, TO EAT? OKAY.- YEAH.

- ARE YOU HERETO USE THE BATHROOM?

HERE TO EAT.

THREE?- YES.

- FOR THE BATHROOMOR FOR A TABLE?

OKAY, UM, YEAH,SHE CAN HELP YOU.

AT FIRST, IT WAS LOOKINGLIKE MY SIGNS WEREN'T WORKING,

BUT THEN THE BATHROOM CROWDSTARTED TO ARRIVE.

HI.

FOR THE RESTROOM?- YEAH.

YES, IT'S RIGHT AT THE BACK.THANK YOU SO MUCH.

- OKAY.

- THEY WERE ABOUT TO SEEOUR COMMERCIAL,

AND I WANTED TO SHOW GLORIATHEIR REACTIONS.

SO IT'S NOT ENTIRELY LEGAL,

BUT WE SET UPA COUPLE HIDDEN CAMERAS

INSIDE THE BATHROOM.

I'LL JUST NEED TO GET PEOPLETO SIGN A RELEASE

CONSENTING TO THE USEOF THE FOOTAGE

ONCE THEY GET OUT,

WHICH I DON'T FORESEEBEING AN ISSUE.

- HELLO, HOW ARE YOU?

WELCOME TO BILLY'S.

PLEASE ENJOY THIS MESSAGE.

[upbeat rock music]- YOU MAY NOT BE A CUSTOMER,

BUT AT BILLY'S,YOU'RE STILL WELCOME

TO USE THE BATHROOM.

AND WHILE YOU'RE DOINGYOUR THING,

I'D LIKE TO TALK TO YOU A BITABOUT OUR THING--

MAKING DELICIOUS FOOD.

JUST LOOKAT THESE FINE DISHES.

YOU CAN ALMOST SMELLTHE QUALITY FOOD,

MADE FROM THE FINESTINGREDIENTS AVAILABLE,

LIKE OUR FAMOUSPASTRAMI SANDWICH,

FRESH COBB SALAD,

OR OUR RICH HOMEMADE CHILI.

MM-MM, LOOK AT THAT CHILI.

PEOPLE COMEFROM ALL OVER THE WORLD

TO EAT AT BILLY'S.

SO WHY NOT STICK AROUNDFOR A MINUTE?

YOU'LL BE GLAD YOU DID.

- BILLY'S DELI,YOUR NEIGHBORHOOD TOILET.

- NOW I NEEDED TO SEEIF THE COMMERCIAL

DID ITS JOB.

ARE YOU HUNGRY?

- UH, A LITTLE BIT.

- SO WE HAVE A FULL MENU.- YEAH.

- YOU CAN LOOK AT THAT.

ALSO, UH,WE NEED YOU TO SIGN, UH,

IF YOU WOULD,A-AN APPEARANCE RELEASE.

WE WERE FILMING YOUIN THE BATHROOM

WITH A HIDDEN CAMERA...- OH, REALLY?

- TO SHOWTHE CUSTOMER EXPERIENCE.

- WHICH PART OF MEWAS BEING FILMED?

- JUST YOUWATCHING THE VIDEO.

- OH, OKAY,BECAUSE I'M USING THE RESTROOM.

SO I'M WONDERINGWHAT PART OF IT--

- YEAH, YOUR PRIVATE PARTSWON'T BE SHOWN.

- OH, OKAY.

- YOU SHOULD HAVE TOLD METHAT YOU GUYS

ARE GOING TO FILM.YOU DIDN'T.

NOW YOU'RE GONNA HAVE TODELETE THIS THING.

AND I DON'T CAREWHATEVER YOU WANT TO USE.

DO YOU UNDERSTAND THAT?

- THE IMPORTANT THING IS--I JUST WANT TO KNOW--

- THAT'S THE IMPORTANT THINGFOR ME.

- WHAT ARE YOU GONNA EATTODAY AT BILLY'S, BECAUSE--

- AND IT'S A--YOU'RE PLAYING

REALLY A DANGEROUS GAMERIGHT NOW.

- OKAY, I'M SORRY.

WE WERE FILMING YOU

WHILE YOU WERE USINGTHE BATHROOM.

- OH, OKAY.

- SO WE NEED TO, UH,GET YOU TO SIGN

THIS RELEASE SO WE CAN USETHE FOOTAGE

ON NATIONAL TELEVISION.

- OH.- IF THAT'S OKAY WITH YOU.

- SURE.- IS THAT OKAY?

- OKAY, YEAH, SURE.- OKAY, THANKS SO MUCH.

I MEAN, IT BASICALLY SAYSWE CAN DO ANYTHING WE WANT

WITH THE FOOTAGEAND USE IT FOR ANYTHING.

- OH, OKAY, RIGHT.- OKAY.

FOR THE MOST PART,

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