Pet Store

  • Season 2 , Ep 3
  • 07/15/2014
  • Views: 9,482

The owner of a pet store agrees to let Nathan advertise her business in a pet cemetery. (1:22)

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YOU'D THINK IT WOULDSELL ITSELF.

BUT JENNIFER BERARDINI AT PETMANIA IN BURBANK, CALIFORNIA,

KNOWS THAT IT TAKES MORE THANJUST A CUTE LITTLE FACE

TO BRING IN CUSTOMERS.

- WE ADVERTISE ONLINE,

A LITTLE BIT OF PRINT MAIL,

SIGN ADVERTISING, FLYERS.

IN THE BURBANK TIMESTHEY RUN OUR AD CONTINUOUSLY.

- BUT EFFECTIVE ADVERTISINGISN'T ABOUT QUANTITY.

IT'S ABOUT LOCATION.

SO I CAME TO JENNIFER

WITH A TARGETED WAYTO REACH POTENTIAL CUSTOMERS.

WHEN SOMEONE HAS A PET,AND THE PET DIES,

THEY WANT TO GET A NEW ONE.

- ABSOLUTELY.

[bird caws]JOEY.

- SO I WOULD THINK THE BESTPLACE FOR YOU TO ADVERTISE

WOULD BE AT A PET CEMETERY.

- [chuckles]OH. COULD BE.

- THE PROBLEM ISMOST PET CEMETERIES

DON'T ALLOW ADVERTISEMENTS.

- RIGHT.- BUT THERE'S NO LAW

ABOUT WHAT YOU'RE ALLOWEDTO PUT ON A GRAVESTONE.

- PARDON?

- BY PUTTING AN AD FOR PET MANIAON A DEAD PET'S TOMBSTONE,

JENNIFER WOULD HAVE A PERMANENTBILLBOARD IN A PET CEMETERY

THAT WOULD BE SEENBY ALL THE PEOPLE

THAT JUST LOST THEIR PETS.

THE PLAN: MARKET TO MOURNERSBY ADVERTISING ON A GRAVESTONE.

- I'M NOT SURE.

SOME PEOPLE ARE GONNATAKE IT ONE WAY,

AND SOME PEOPLE ARE GONNATAKE IT ANOTHER WAY.

AND THEY'RE GONNA BE OFFENDED.

- OBVIOUSLY, I WOULD DO THISVERY TASTEFULLY

WHILE, AT THE SAME TIME,MEET THE ADVERTISING GOALS

OF THE PET STORE.

- OKAY.

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