Thought for Food - Fairlife Milk & Pizza Hut's Subconscious Menu

December 3, 2014 - Christopher Nolan 12/03/2014 Views: 17,587

A beverage company enhances milk at the molecular level, and Pizza Hut invents a mind-reading menu. (5:49)

FOLKS, THEY SAY A WAY TO A MAN'SHEART IS THROUGH HIS STOMACH

ESPECIALLY AFTER HE HAS EATEN AHEART.

THIS IS "THOUGHT FOR FOOD."

[CHEERS AND APPLAUSE]>> Stephen: OH, BURGER, BURGER,

BURGER.

I THINK I WILL MISS YOU MOST OFALL BURGER SANDWICH.

FOLKS, LONG TIME VIEWERS OF THISSENTENCE KNOW I HAVE BEEN VERY

SERIOUS ABOUT WHAT I EAT.

IF IT DOESN'T MAKE ME FEELHEALTHY IT DOESN'T PASS THESE

POUTY KISSABLE LIPS.

THAT'S WHY I'M SO EXCITED ABOUTA NEW BEVERAGE SCIENTIFICALLY

AND SPECIFICALLY ENGINEERED TOMAKE ME FEEL LIKE I'M BEING

HEALTHY.

IT'S CALLED MILK.

NOT JUST ANY MILK.

EXTRA EXPENSIVE SCIENCE MILK.

JIM.

>> WITHIN THREE MINUTES OFCOMING OUT OF OUR COWS FAIRLIFE

MILK IS CHILLED AT 37┬░FAHRENHEIT KEEPING IT NICE AND

FRESH. MILK HAVE FIVECOMPONENTS: WATER,

VITAMINS AND MINERALS, LACTOSE,PROTEIN, AND FAT

EACH OF WHICH HAS A SLIGHTLYDIFFERENT MOLECULAR SIZE.

AFTER RUNNING THE COLD MILKTHROUGH OUR FILTERS WE RECOMBINE

THE COMPONENTS TO CREATEWHATEVER HIGHLY

NUTRITIOUS RECIPES WE WANT.

WE CAN ADD TWICE THE PROTEIN,TAKE OUT THE LACTOSE.

YOU NAME IT. FAIR LIFE.

>> Stephen: YES, FAIR LIFE.

FOR PEOPLE WHO WANT LIFE JUSTSHY OF GOOD. FOLKS--

[ APPLAUSE ]>> Stephen: MMM, RECOMBINED

MILK. FOLKS THESE E-MOO-GINEERSHAVE FOUND A WAY TO BREAK DOWN

DOWN MILK INTO PARTS AND

PUT IT BACK TOGETHER ANY WAYTHEY WANT.

IT'S LIKE THEY GOT FRANKENSTEINTO LACTATE.

AS A RESULT FAIR LIFE HAS 50%MORE PROTEIN AND CALCIUM THAN

REGULAR MILK.

TO GET THAT KIND OF NUTRITIONBEFORE

I WOULD HAVE TO DRINK ALITTLE MORE MILK.

AND YOU CAN TRUST THIS BEEFED UPMILK IS GOOD FOR YOU BECAUSE

IT'S MADE BY THE NATURE LOVINGHEALTH NUTS AT COCA-COLA.

AND --[CHEERS AND APPLAUSE]

>> Stephen: AND IF THIS PRODUCTDOESN'T WORK OUT THEY CAN

INTRODUCE MILK CLASSIC.

NEXT UP ON THE THOUGHT FORFOODS.

NOT EVERYONE IS DEVOTED TO AHEALTHY AND ACTIVE LIFESTYLE.

NEED PROOF? PIZZA HUT.

THEY'RE MY FAVORITE PRIMITIVEDWELLING-BASED PROVIDER OF

ITALIAN STYLE FAST FOOD

SORRY STROMBOLI YURT. NOW THEHUT HAS COOKED UP A NEW

INNOVATION THAT'S GONNA BLOWTHE STUFFED CRUST OF YOUR

MIND.

>> CAN'T DECIDE WHAT TO GET ONYOUR PIZZA?

LET PIZZA HUT READ YOUR MIND.

>> PIZZA HUT TRYING OUT A NEWMIND READING MENU.

YES IT'S SAID TO READ YOUR EYEMOVEMENTS TO FIGURE OUT

WHAT TOPPINGS YOU WANT IN 2.5SECONDS. REALLY? WELL RIGHT NOW

IT'S BEING TESTED IN THE UK. ANDCOULD BE COMING HERE

>> Stephen: THAT'S RIGHT, PIZZAHUT HAS INVENTED A

MIND READING MENU. BET YOU NEVERTHOUGHT OF THAT.

AND IF YOU DID, MAYBE THAT'SWHERE THEY GOT THE IDEA FROM.

AND THE UK IS THE PERFECT PLACETO ROLL IT OUT BECAUSE THEY HAVE

A LONG HISTORY OF TESTING WHATPEOPLE ACCEPT AS FOOD.

[CHEERS AND APPLAUSE]>> Stephen: HERE IS HOW, HERE IS

HOW YOU ORDER THE E-S-PIZZA.

>> HELLO, WELCOME TO PIZZA HUT

MY NAME IS TOBY AND I'LL BELOOKING AFTER YOU TODAY.

DO YOU KNOW WHAT YOU WOULD LIKETO ORDER?

DON'T WORRY.

LET ME INTRODUCE YOU TO OURBRAND NEW SUBCONSCIOUS MENU.

THIS MENU CONTROLLED WITH YOUREYES AND MIND.

THE MENU HAS RECOGNIZED YOUR EYEMOVEMENT. THIS IS THE COOL PART,

CHOOSING WHAT TO TANTALIZE YOURTASTE BUDS WITH.

BY THE TIME YOU THINK YOU HAVECHOSEN YOUR SUBCONSCIOUS HAS

DONE IT FOR YOU. THIS AMAZINGGADGET CAN TELL WHICH

INGREDIENTS YOUR EYES AND MINDHAVE BEEN GAZING AT THE LONGEST

AND IN A FEW TINY MILLISECONDS,YOUR PIZZA IS REVEALED.

>> Stephen: PEPPERONI!

THIS NEW EYE TRACKING TECHNOLOGYIS INCREDIBLE. THEY MUST HAVE

DEVELOPED IT AFTER NOTICING HOWTHEIR CUSTOMER'S EYES WERE

DARTING AROUND IN SEARCH OFSOMETHING EDIBLE. ONCE THE

SYSTEM READS YOUR MIND IT RELAYSTHE ORDERS TO A PRECOG

CHEF AT PIZZA HUT.

>> MUSHROOMS.

Stephen: NOW I'M SURE --[CHEERS AND APPLAUSE]

>> Stephen: NOW I'M SURE THEREARE STILL SOME KINKS TO BE

WORKED OUT.

FOR EXAMPLE, HOW CAN THEY TELLYOU'RE STARING AT SOMETHING

BECAUSE YOU WANT IT AND NOTBECAUSE YOU WONDER WHO PUTS CORN

AND KETCHUP ON A PIZZA.

I HAVE TO TELL YOU, NATION, ILOVE THIS.

PIZZA HUT HAS ELIMINATED THEBIGGEST BARRIER TO ORDERING

AT THEIR RESTAURANT, INFORMEDCONSENT.

SHH, NO, NO, NO SAYS THE NEWMENU.

DON'T SAY A WORD.

I CAN SEE, I CAN SEE THE SHRIMPAND PINEAPPLE IN YOUR EYES.

THEY CALL THIS NEW TECHNOLOGYTHE WORLD'S FIRST SUBCONSCIOUS

MENU.

IT GENERATES A ORDERREPRESENTING WHAT THE CUSTOMER

SUBCONSCIOUSLY WANTS.

YES, IT REMOVES ALL RATIONALTHOUGHT.

IT DELVES INTO THE PSYCHE TOFIND YOUR DEEPEST UNCONSCIOUS

DESIRES. WHICH IS WHY THE MOSTPOPULAR TOPPING IS

WARM, WARM AND SOFT, SAFE, IT ISMOTHER

WE WILL BE RIGHT BACK.[CHEERS AND APPLAUSE]