Nathan For You
Season 1

Yogurt Shop/Pizzeria

  • Season 1, Ep 1
  • 02/28/2013

Nathan introduces a controversial yogurt flavor and devises a pizza delivery plan.

AND I GRADUATED FROM ONEOF CANADA'S TOP BUSINESS SCHOOLS

WITH REALLY GOOD GRADES.

NOW, I'M USING MY KNOWLEDGE

TO HELP STRUGGLINGSMALL BUSINESS OWNERS

MAKE ITIN THIS COMPETITIVE WORLD.

THIS...

IS NATHAN FOR YOU.

FROZEN YOGURT IS ONE OF THE MOSTPOPULAR TREATS IN AMERICA,

ENJOYED BY EVERYONELIKE ASIAN WOMEN...

OR JUST A REGULAR GUYIN THE NEIGHBORHOOD.

- WELL,I'M JUST A REGULAR GUY...

IN THE NEIGHBORHOOD HERE.

- BUT THAT POPULARITYDOESN'T MEAN MUCH

IF YOUR YOGURT SHOPIS EMPTY.

NICK BAUTISTA IS THE MANAGEROF YOGURT HAVEN

IN EAGLE ROCK, CALIFORNIA.

AND LATELY, HE'S BEENIN DESPERATE NEED OF CUSTOMERS.

- IT WOULD BE A PLUSIF WE GOT MORE TRAFFIC GOING.

- SO I PAID HIM A VISITWITH SOME ADVICE

ON HOW TO HELP HIS BUSINESS.

FIRSTLY, DID YOU SEE SOMEONEIN HERE WITH A BEARD YESTERDAY?

- I WAS ACTUALLY NOT WORKINGYESTERDAY.

IT WAS MY DAY OFF.

- THAT WAS ME.

- OKAY.- YEAH.

I CAME TO SCOPE IT OUT.- OH, SWEET.

- YEAH.- COOL.

- MY MISSION WAS TO FILLYOGURT HAVEN WITH CUSTOMERS.

MY PLAN--A CRAZY NEW FLAVORTHAT WILL GET PEOPLE TALKING.

THAT FLAVOR IS POO.

- [snickering]

IS THAT SERIOUS?- YEAH.

THE MEDIA RESPONDSTO CONTROVERSY.

WE KNOW THAT.

I FEEL LIKEA POO YOGURT FLAVOR

MIGHT BE A NEWS STORY.

IF PEOPLE READ THE PAPER,

IT COULD BRING LIKE...

HUNDREDS OF THOUSANDSOF PEOPLE IN HERE MAYBE OR--

- JUST TO TRY THAT FLAVOR?

- YES.

- OF POO.

- YES.

I REALLY NEEDEDTO SELL MY IDEA TO NICK.

SO THE FIRST STEP WAS TOACTUALLY CREATE THE NEW FLAVOR.

I FOUND A COMPANY ONLINE

THAT SAID THEY COULD CUSTOM-MAKEANY FLAVOR.

- AND AFTER A WEEK OF WAITING,THE FLAVOR WAS READY.

SO I WENT TO THE GOLD COAST LABIN COMMERCE, CALIFORNIA

TO PICK IT UP.

- THIS IS, UH--THIS IS WHAT YOU REQUESTED.

WE CALL IT "ARTIFICIAL FECES"FLAVOR EMULSION.

- IS THERE A REAL--- THERE'S NO ACTUAL--

- IT'S COMPLETELY EDIBLE.- IT--YOU COULD EAT THIS.

- RIGHT.

- BUT IF YOU WANTEDTO DILUTE IT--

- MIX IT INTO YOGURT.

- YOU COULD MAKE YOGURT.

- I DIDN'T WANNA BETHE FIRST TO TRY IT,

BUT I NEEDED TO KNOWIF THE TASTE WAS ACCURATE.

SO I CONDUCTED A TASTE TESTWITH SOME STRANGERS.

SO I'D LIKE EVERYONE TO TRYTHE FROZEN YOGURT

IN FRONT OF YOU.

- UGH.

YUCK.- WHAT DOES IT TASTE LIKE?

- IT'S NOT GOOD.

- PEPPERMINT.

- PEPPERMINT?- KINDA LIKE LICORICE.

- LI--OH, THERE'S ONE, YEAH.CLOSER.

- MM. IT'S GOTSOME OTHER FAMILIAR...

FLAVORS IN THERE,BUT I CAN'T...

- WHAT DOES THISTASTE LIKE TO YOU?

- POO.[giggling]

I DON'T KNOW.- REALLY?

- YEAH, IT DOES ACTUALLY,

WHAT I WOULD THINK OF, UM--

- WHAT WERE YOU BASING THAT ON?

- UM, CLEARLY THE LOOK HELPS.- RIGHT.

- THE COLOR.UH...

NORMAL.- 'CAUSE I WAS JUST--

IT WAS AMAZINGHOW QUICK YOU GOT IT.

SO I WAS LIKE,OH, MAYBE SHE'S TRIED IT.

- NO.- 'CAUSE IT'S BASED ON REAL POO.

- NEVER TRIED IT.

- I MEAN, IT'S OKAY.YOU CAN SAY IF YOU HAVE.

- I HAVEN'T.

- IT'S NOT--I MEAN--- NO, I PROMISE.

- GENUINELY,IT WOULD HELP TO KNOW

IF YOU ACTUALLY HAVEAND IT DOES.

- NO.NO, I HAVE NOT EVER.

- EVEN BY ACCIDENTYOU'RE TELLING ME?

- NOT BY ACCIDENT.- IT'S OKAY.

- NO.- IT'S TOTALLY FINE IF YOU HAVE.

- I HAVE NEVER TRIED IT.

- PEOPLE DO WEIRD THINGSALL THE TIME.

- I PROMISE YOU.

- I WAS HAPPY WITH THE RESULTS.

AND WITH THE FLAVORIN GOOD SHAPE,

IT WAS TIME TO REVISIT NICKAT YOGURT HAVEN.

- UM--- HUH?

- I'M JUST GONNA THROW THIS--- YEAH, YEAH, YEAH.

SO WHAT DO YOU WANNA DO?

- UM...

WE CAN GIVE IT A SHOT,

BUT I MEAN, IT'S NOT SOMETHINGI WOULD HAVE OUT HERE FOR...

MORE THAN A DAY.

- WE SETTLED ON2 1/2 MONTHS TO START.

AND WITH NICK'S PERMISSION,

WE INSTALLED THE NEW FLAVOR.

NOW I WANTED TO GETAN ARTICLE IN THE PAPER

AND THAT MEANTHIRING A PUBLICIST.

AND I GOT A MEETINGWITH ONE OF L.A.'S BEST,

TYLER BARNETT.

- I THINK IF YOU REALLYARE CONSIDERING IMPLEMENTING

A [bleep]-FLAVORED ICE CREAM,

YOU SHOULD RECONSIDERTHE ENTIRE CAMPAIGN.

- SO YOU DISAGREE?

- YEAH,I THINK IT'S A POOR IDEA.

- IF YOU HEARD THAT A FROZENYOGURT SHOP IN YOUR NEIGHBORHOOD

HAD A POO FLAVOR, YOU'RE SAYINGYOU WOULDN'T GO TO CHECK IT OUT?

- NO.

THERE ARE BETTER WAYSTO GET ATTENTION.

I CAN COME UP WITH FIVEOFF THE TOP OF MY HEAD.

- OKAY, I'D LIKE TO HEAR ONE.

- FROZEN-YOGURT-EATINGCONTEST.

INVITE KIDSFROM ALL AROUND THE BLOCK

TO COME AND HAVEA FROZEN-YOGURT-EATING CONTEST.

- OKAY, I WOULD NOT GO TO THAT.NEXT ONE.

- YOU KNOW WHAT YOU COULD DO.

YOU COULD FILL A BUCKETFULL OF [bleep] FROZEN YOGURT

AND PUT IT ON YOUR HEAD ANDTHEN STAND OUTSIDE OF THE STORE

WITH A SIGN THAT SAYS

"I DON'T KNOWHOW TO MARKET A BUSINESS"

AND SEE IF PEOPLE COME.

PEOPLE COULD COME WITHLITTLE SPOONS AND THEY COULD--

- WHEN I FIRST CAME TODAY,

I HAD TO GO TO THE BATHROOMAND YOU LENT ME YOUR KEYS.

- I DID.

- I SAW THATYOU DRIVE A PORSCHE.

- I DO.

- UM, DON'T THEY SAYPEOPLE THAT DRIVE NICE CARS

MAYBE HAVE SMALL PENISES?

- WHO SAYS THAT?

- I THINK IT'S A KNOWN FACT.

- WELL, I CAN ASSURE YOUTHAT'S NOT A KNOWN FACT.

- HOW CAN YOU ASSURE ME?

- DO YOU--HAVE YOU SEENA LOT OF PENISES?

- SOME.- SOME.

SINCE YOU'RE A PENIS EXPERT,I'M ASSUMING.

- I'M NOT A PENIS EXPERT.WHAT ARE YOU TALKING ABOUT?

- YOU JUST SAIDTHAT YOU'RE A PENIS EXPERT.

- NO, I SAID I'VE SEENA FEW PENISES.

- I THINK I HAVEN'T SEEN ENOUGHPENISES...LIKE YOU HAVE TO...

- I DON'T UNDERSTANDTHE AMOUNT--

SEEING THE AMOUNT OF PENISES,

HOW THAT WOULD HAVE TO DOWITH YOU HAVING A SMALL PENIS?

UNFORTUNATELY, TYLER DIDN'TWANNA TAKE ME ON AS A CLIENT.

SO I OPTED FORA MORE GRASSROOTS APPROACH

TO GET THE WORD OUT.

YEAH, MOM?

SHOOT.SORRY.

OH, MY GOD.

SORRY, PLEASE--OH.- OH, HERE.

- NO, IT'S OKAY.- HERE.

- NO, SORRY,MY HANDS ARE FULL.

- YEAH, IT'S NOT A PROBLEM.

- I WAS JUST TELLING MY MOMTHERE'S THIS FROZEN YOGURT SHOP

THAT HAS THIS CRAZY FLAVOR.- UH-HUH.

- IT'S LIKEA POO FLAVOR YOGURT.

- [laughing]- I WAS JUST TELLING HER.

SO I WAS DROPPINGALL MY STUFF.

YOU SHOULD CHECK IT OUT.SEE YA.

MY PLAN WAS WORKING,

AND PEOPLE WERE FLOCKINGTO THE STORE

TO CHECK OUT THE NEW FLAVOR.

SO WHAT FLAVORS DID YOU GET?

- I GOT THE VANILLA,THE EURO TART,

AND THE POO FLAVOR.

- OH, THE POO.THAT WAS MY LEAST FAVORITE.

- IT WAS A SUCCESS.

AND LIKE I PREDICTED,THE STORE WAS FULL.

AND IN THE WORLD OF BUSINESS,THAT'S ALL THAT MATTERS.

BUT JUST WHEN I THOUGHTMY JOB WAS DONE,

THE NEXT DAYI PAID NICK A VISIT

WITH AN EVEN BETTER IDEA.

I WENT FOR DINNER LAST NIGHTAT A RESTAURANT.

AND WHILE I WAS EATING,I SAW SOME--

I THINK, LIKE, RAT POOPON THE GROUND.

AND I WAS SO DISGUSTEDI COULDN'T FINISH MY MEAL.

SO I WAS THINKING,

I'M NOT SUREIF IT'S A GOOD IDEA

TO HAVE SOMETHING POO-RELATEDIN A PLACE THAT SERVES FOOD.

- THAT'S WHATI WAS TRYING TO SAY...

FROM THE VERY BEGINNING.- RIGHT.

ANYWAYS, I JUST WANTEDTO GIVE YOU THAT ADVICE.

SO...YOU'RE WELCOME,AND--

- THANK YOU.I MEAN--

- TAKE CARE.

I MEAN, IF--

YEAH, IF YOU WANNA HANG OUTSOME TIME OUTSIDE.

- UH--- I DON'T KNOW.

IT'S FINE.

WE DON'T HAVE TO.- YEAH, OKAY.

- ♪ I SAID THE WRONG THINGAT THE WRONG TIME AGAIN ♪

♪ BUT I NEVER REALLY MEANT

THEY ALLOWED US TO FILMWITH OUR CAMERAS,

BUT WHAT THEY DON'T KNOW

IS THAT EVERY WORD I SAYIN THE INTERVIEW

WILL BE DECIDEDBY A SEVEN-YEAR-OLD BOY.

THIS IS AMIR,AND HE LOVES THE COLOR ORANGE.

- MY FAVORITE COLOR IS ORANGEBECAUSE--

BECAUSE ORANGE--IT COULD--

- SO BY ONLY SAYINGWHAT AMIR TELLS ME TO SAY

THROUGH THIS HIDDEN EARPIECE,

OSTENSIBLY GIVING METHE BRAIN OF A SEVEN-YEAR-OLD,

CAN I LAND THIS HIGH-POWERED JOBBASED ON CONFIDENCE ALONE?

WELL, YOU'RE ABOUT TO FIND OUT.

- WHAT WE ACTUALLY DO HEREIS WE FILE A LOT OF DOCUMENTS

IN THE COURT, MOTIONS.

WHY WOULD YOU WANNA WORKIN A LAW FIRM?

- BECAUSE IT SAYS"NO BAD GUYS."

- BECAUSE IT SAYSTHERE'S NO BAD GUYS.

- AND SO NO BAD GUYSCOULD COME IN THAT TOWN.

- SO NO BAD GUYSCOULD COME IN THAT TOWN.

UM...

- WHAT'S THE NEXT QUESTION?

- WHAT'S THE NEXT QUESTION?

- OKAY.

WHAT KIND OF EXPERIENCEDO YOU HAVE IN THIS FIELD?

- WHAT THAT MEANS.- WHAT THAT MEANS.

- LEGAL EXPERIENCE.

- COULD WE JUST NOT DOTHIS QUESTION?

- CAN WE NOT DOTHAT QUESTION?

- OKAY.

DO YOU KNOW HOW TO FILEDOCUMENTS IN THE COURTS?

- DO YOU LIKE SKATEBOARDING?- DO YOU LIKE SKATEBOARDING?

- NO, I DON'TLIKE SKATEBOARDING,

BUT I ASKED YOU A QUESTION.

- CAN WE MOVE ON?

- CAN WE MOVE ON?

- OKAY.

- IT SEEMED LIKE I WAS NAILINGTHE INTERVIEW.

AND AT THE END,I ASKED MS. CASTANITA

FOR AN EVALUATION.

ALL RIGHT, SO I KNOWTHAT WAS A MOCK INTERVIEW.

BUT IF THAT WAS A REAL JOB,

WOULD YOU HAVE HIRED MEBASED ON WHAT YOU SAW?

- NO.- BUT MAYBE?

- NO.

- BUT MAYBE THOUGH, RIGHT?

Loading...